I am just going to tell you right off the bat: if you’re a small business, there is no way you can outrank your competition, especially if you’re up against businesses who spend a lot on marketing.
Small businesses just do not have the luxury of putting in a lot of money to rival competition like that. However, the good news is that by using proper SEO techniques, you’re still going to get a lot of potential customers and convert a lot of leads, which will result in more revenue for you. Isn’t that what matters the most?
If you own a small business and you want SEO marketing to work for you, then here are some specific strategies that you need to know about:
Get Local Landing Pages
The thing about B2B is that you can serve a lot of establishments without actually being physically present in the area. This can be true for some ventures that are location agnostic like a software development firm, for example.
If you happen to have a business that is location agnostic, what you can do is to enlist your establishment in as many local listings as possible.
Furthermore, you can create landing pages on your website on the clients that you serve. For instance, if you’re a software development firm, put the top clients who have hired your services on your web page and talk a little bit about them and why they hired you.
Once they’re convinced, you’re going to entice a lot of potential customers to your website and who knows, they might get your services now or in the future.
Long-Tail Keywords About Services and Landing Pages
Although your giant competitors might have an edge in terms of marketing efforts, they rarely ever pay close attention to their landing pages. This is because they’re so used to getting traffic using the conventional digital marketing strategies that they do not pay close heed in other areas.
This is where you go in. You create landing pages that make use of long-tail keywords since most likely, they’re not the ones being used by most, if not all, of your competition.
Another thing that you need to know is that they do not develop landing pages that actually talk about a service within a service.
So let’s revisit the example above and say that you have a small software development company. Obviously, the keywords “software development company” are already being used by your competition.
But they rarely ever use keywords that cater to a specific demographic that they happen to serve. So in this case, you can take advantage of this by incorporating additional keywords that suit the type of customers you have served before.
For example, if you have served clients in the automotive industry, you could use keywords such as “software development company for automotive applications”, since most likely, your competitors aren’t using those keywords.
Proceed to create landing pages using long-tail keywords and more people will actually go to your website through organic traffic.
Answer Your Customers’ Frequently Asked Questions
Although creating landing pages will most likely attract people who are probably going to convert, it doesn’t attract nearly as much traffic as those from people who are looking for information.
When you have a small business, some people might have frequently asked questions about your industry. Take advantage of this and create compelling and informative content to help drive more organic traffic to your website.
Did you know that most of your competitors probably only rely on digital marketing without ever creating a FAQ section on their website? Now is your chance to gain the upper hand!